SEO Performance

Monitor and improve your application’s search engine visibility

SEO Performance

CodeNull’s SEO Performance dashboard helps you track, analyze, and improve your application’s search engine visibility, rankings, and organic traffic.

Overview

The SEO Performance dashboard provides:

• Comprehensive SEO metrics and rankings
• Technical SEO health monitoring
• Content optimization analysis
• Backlink profile tracking
• Competitor benchmarking
• Actionable SEO improvement recommendations

Key SEO Metrics

Organic Traffic

Measure visitors coming from search engines

Keyword Rankings

Track positions for your target keywords

Technical Health

Monitor crawlability and indexation issues

Page Performance

Analyze loading speed and Core Web Vitals

Backlink Profile

Evaluate quantity and quality of inbound links

Content Quality

Assess content relevance and optimization

Keyword Ranking Analysis

Track your application’s performance for target keywords:

Ranking Positions

The dashboard shows your current rankings and historical trends:

• Position tracking for all target keywords
• Ranking changes over time (daily, weekly, monthly)
• Search volume data for each keyword
• Competitive difficulty assessment
• Mobile vs. desktop ranking differences

Focus on keywords showing positive or negative movement to identify opportunities and issues.

The dashboard shows your current rankings and historical trends:

• Position tracking for all target keywords
• Ranking changes over time (daily, weekly, monthly)
• Search volume data for each keyword
• Competitive difficulty assessment
• Mobile vs. desktop ranking differences

Focus on keywords showing positive or negative movement to identify opportunities and issues.

Track your presence in rich results and featured snippets:

• Featured snippet opportunities
• Current featured snippet ownership
• People Also Ask appearances
• Knowledge Panel presence
• Image and video results

Featured snippets can significantly increase visibility and click-through rates.

For businesses with location-specific services:

• Local pack rankings
• Maps visibility
• Location-based keyword performance
• Local business profile optimization
• Competitor proximity analysis

Local SEO metrics help businesses targeting specific geographic areas.

Organize keywords into meaningful groups:

• Topic clusters for content strategy
• User intent categorization
• Customer journey stage mapping
• Priority scoring based on business impact
• Content gap identification

Strategic keyword grouping helps align SEO efforts with business goals.

Technical SEO Health

Crawlability

Ensure search engines can properly discover and index your content:

• Crawl rate and efficiency
• Crawl budget utilization
• Blocked resources detection
• Internal link structure analysis
• Orphaned page identification

Crawlability issues can prevent search engines from finding and indexing your content.

Indexability

Monitor how well search engines are indexing your site:

• Index coverage status
• Indexation trends over time
• Non-indexed page detection
• Canonical tag implementation review
• Mobile-first indexing compliance

The dashboard flags issues preventing proper indexation of your content.

Site Structure

Evaluate and optimize your site’s architecture:

• URL structure analysis
• Internal linking patterns
• Navigation hierarchy review
• Breadcrumb implementation
• Page depth assessment

A logical site structure improves both user experience and SEO performance.

Performance Factors

Track performance metrics that affect SEO:

• Page speed across devices
• Core Web Vitals monitoring
• Mobile responsiveness
• Render-blocking resource detection
• Server response time analysis

Performance is a significant ranking factor, especially on mobile devices.

Content Optimization Analysis

Evaluate how well your content is optimized for search engines:

Keyword Optimization

Analyze keyword usage and placement in content

Content Quality

Evaluate readability, depth, and uniqueness

Schema Markup

Review structured data implementation

Meta Elements

Assess titles, descriptions, and headers

Media Optimization

Check image and video SEO elements

User Engagement

Measure time on page, bounce rate, and interactions

Backlink Profile Analysis

Monitor and analyze your site’s inbound links:

Link Quantity

Track the volume of backlinks pointing to your site:

• Total backlinks count
• Unique referring domains
• New and lost links over time
• Page-level link distribution
• Deep linking percentage

Growth in quality backlinks typically correlates with improved rankings.

Link Quality

Assess the quality and authority of your backlinks:

• Domain authority of linking sites
• Link relevance to your content
• Follow vs. nofollow distribution
• Toxic link identification
• Link placement context

A smaller number of high-quality links often outperforms many low-quality links.

Anchor Text

Analyze the text used to link to your site:

• Anchor text diversity
• Branded vs. non-branded anchors
• Keyword-rich anchor distribution
• Natural language patterns
• Over-optimization warnings

A natural, diverse anchor text profile helps avoid potential penalties.

Competitive Link Analysis

Compare your backlink profile against competitors:

• Common linking domains
• Competitor-exclusive links
• Link acquisition rate comparison
• Authority gap analysis
• Link opportunity identification

This analysis reveals potential link sources to target in your outreach efforts.

Mobile SEO Performance

With Google’s mobile-first indexing, mobile optimization is critical:

Mobile Usability

Check for mobile-friendly design elements

Mobile Speed

Analyze loading performance on mobile devices

Mobile vs. Desktop

Compare rankings across device types

Touch Elements

Verify proper sizing of clickable elements

Viewport Configuration

Check responsive design implementation

Mobile-First Content

Ensure content parity across devices

Local SEO Performance

For businesses with physical locations or serving specific geographic areas:

Google Business Profile

Monitor your Google Business Profile performance:

• Profile completeness score
• Customer reviews and ratings
• Photo views and engagement
• Direction requests and calls
• Q&A monitoring

Google Business Profile is central to local SEO success.

Monitor your Google Business Profile performance:

• Profile completeness score
• Customer reviews and ratings
• Photo views and engagement
• Direction requests and calls
• Q&A monitoring

Google Business Profile is central to local SEO success.

Track your visibility in local search results:

• Local pack appearances
• Map rankings for key searches
• Geographic ranking distribution
• Competitor proximity analysis
• Local finder visibility

Local rankings often have different patterns than organic rankings.

Monitor your business information across the web:

• Citation consistency
• Business directory presence
• Industry-specific listings
• Duplicate listing detection
• NAP (Name, Address, Phone) accuracy

Consistent citations strengthen local search visibility.

Analyze location-specific content performance:

• Local keyword optimization
• Location pages effectiveness
• Service area coverage
• Local link building
• Location-specific schema markup

Targeted local content drives relevant traffic from your service areas.

Competitor SEO Analysis

Understand how your SEO performance compares to competitors:

Keyword Gap Analysis

Identify keywords your competitors rank for but you don’t:

• Common keywords comparison
• Competitor-unique keywords
• Ranking difficulty assessment
• Search volume opportunity sizing
• Content gap identification

This analysis reveals untapped keyword opportunities for your content strategy.

Content Comparison

Compare your content against top-ranking competitors:

• Content length and depth
• Topic coverage completeness
• Media usage (images, videos)
• Structural elements (headings, lists)
• Update frequency

Understanding competitor content helps you create more comprehensive resources.

Backlink Comparison

Analyze competitor link building strategies:

• Domain authority comparison
• Link acquisition rate
• Common vs. unique linking domains
• Link quality distribution
• Content types attracting links

This reveals which content and strategies are most effective for link building.

Technical SEO Comparison

Benchmark your technical implementation against competitors:

• Page speed comparison
• Mobile optimization level
• Schema markup usage
• Site structure differences
• Core Web Vitals performance

Technical advantages can provide ranking edges in competitive niches.

SEO Action Plan

CodeNull automatically generates prioritized improvement recommendations:

1. Critical Issues

   Address high-impact technical problems first:

   • Indexing blockers
   • Broken canonical implementation
   • Server errors
   • Mobile usability issues
   • Security problems (HTTPS, etc.)
2. Content Optimization

   Improve existing content for better rankings:

   • Underperforming high-potential pages
   • Keyword optimization opportunities
   • Title and meta description improvements
   • Content expansion needs
   • Internal linking enhancements
3. New Content Creation

   Develop content for identified gaps:

   • Competitor-ranked keywords you’re missing
   • High-value informational queries
   • Supporting content for topic clusters
   • Frequently asked questions
   • Trending topics in your industry
4. Off-Page Improvements

   Strengthen your site’s authority:

   • Link building opportunities
   • Brand mention tracking
   • Social signal enhancement
   • Local citation management
   • Industry directory listings
5. Performance Optimization

   Improve user experience metrics:

   • Core Web Vitals enhancement
   • Mobile experience optimization
   • Page speed improvements
   • Interactive element responsiveness
   • Visual stability fixes

SEO Monitoring and Alerts

Ranking Alerts

Get notified about significant ranking changes

Technical Issues

Receive alerts about crawl errors and problems

Competitor Movements

Track when competitors make significant changes

Backlink Notifications

Get alerted about new or lost important links

Algorithm Updates

Receive information about search engine changes

Performance Degradation

Be notified if key metrics start declining

Integration with Analytics

CodeNull connects SEO metrics with overall site performance:

• Traffic correlation with ranking changes
• Conversion rate by keyword and landing page
• Revenue attribution for organic traffic
• User behavior analysis by entry point
• ROI calculation for SEO efforts

This integration helps demonstrate the business impact of SEO improvements.

Reporting and Documentation

Executive Summaries

High-level reports for stakeholders

Detailed Technical Reports

In-depth analysis for implementation teams

Progress Tracking

Historical performance and improvement documentation

Scheduled Reports

Automated delivery of regular SEO updates

Custom Dashboards

Configurable views for different team needs

Competitive Benchmarking

Side-by-side comparison with competitors

Success Stories

The dashboard includes case studies of successful SEO improvements:

• Before and after metrics
• Implementation details
• Time to results
• Business impact
• Lessons learned

These success stories provide inspiration and proven strategies for your own SEO efforts.

Don’t chase rankings for vanity keywords with low conversion potential. Use the dashboard’s conversion data to identify which keywords actually drive business results, and prioritize your SEO efforts accordingly.

Next Steps

Lighthouse Scores

View detailed performance metrics

One-Click Deployment

Deploy SEO improvements seamlessly

Content Analysis

Get detailed content optimization recommendations

Keyword Suggestions

Discover new keyword opportunities